One of the issues with websites that have a lot of money injected into their design budget is that they run the risk of being over-optimised by web-dev zealots who believe every new feature is a must include and that minimalism is the solution to the world’s design problems.
While a nice clean website with a lot of useful features can be of great use to anyone whether they’re attempting to read the news or play party poker, there are limits which, if ignored, can lead to a website that simply doesn’t make it obvious what it’s supposed to do, or provides so many options that people are left overwhelmed.
That’s not to imply the average website user isn’t going to be able to comprehend a series of features – the vast majority will. But ensuring that they are introduced in a logical order, rather than on a homepage that is nothing more than a mess of social network sharing buttons and endless image slideshows.
A clean website design has clear menus, a calm layout, featured content, an accessible series of user options for those sites that allow users to create their own accounts, and an easy-to-use help feature that will explain any unfamiliar concepts or features. If you look at some of the most popular websites in the world – YouTube, Amazon, Facebook – they all have clear functions and well-designed, self-explanatory features.
Unfortunately, some designers interpret "clean" as "ultra-minimalistic", and this tends to result in huge areas of the screen being occupied by nothing but white space, with little indication of the site containing much content at all – the opposite impression to the one any website owner would like to give their visitors. So when talking design, it’s worth ensuring that any ideas for your current project translate into a site that’s well-equipped and designed to look informative without being busy – a sure-fire route to success.